Former Alphabet X spinout Mineral sells technology to John Deere

Written by
Brian Heater
Published on
Aug. 22, 2024, 5:33 p.m.

Earlier this year, reports surfaced that Alphabet had closed the book on its ag-tech robotics spinout, Mineral . The news arrived amid larger money crunches at Google’s parent. Citing a crowded market and profit concerns, Mineral ceased operation and pivoted to technology licensing.

This month, Mineral CEO Elliott Grant reprinted the leaked memo , while confirming that farming giant John Deere has acquired one of the startup’s technology suites to bolster its See & Spray crop spraying solution.

“The challenge of solving sustainable agriculture remains ahead of us,” Grant wrote in a post. “But it’s a relay race not a sprint.”

Weekly newsletter
No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.
Read about our privacy policy .
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.