Threads now highlights relevant trending topics above posts

Written by
Ivan Mehta
Published on
July 31, 2024, 11:32 a.m.

Threads has made it easier for people to explore trending topics on the platform.

Instagram head Adam Mosseri said Tuesday that users in the U.S. can now see a label that highlights related trending topics above posts. You can tap on that label to see more posts related to that topic, and the new window will have “Top” and “Recent” tabs that let you filter posts.

“Hoping this makes it easier to find posts and follow conversations that are relevant to your interests,” Mosseri said on Threads .

Threads started testing trending topics in the U.S. in March . A month later, it made the feature available to all U.S. users.

The social network has been trying to experiment with helping users find more content relevant to them. In May, the company started rolling out a new TweetDeck-like multi-feed experience on its desktop interface.

Threads is also testing a similar multi-feed experience with a limited number of users on iOS.

“We’re always testing new ways to improve the experience on Threads. This test provides more ways to customize your feed and follow topics that are relevant to your interests,” a Threads spokesperson told TechCrunch, referring to the multi-feed UI.

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